You hear more and more about Patreon, especially on YouTube. We explain what is it in this article.
What is Patreon – simply explained
For a few years now, Patreon has become increasingly popular in creative communities such as YouTube. We explain what the website is all about.
- Patreon is a so-called crowdfunding platform.
- Crowdfunding means mass funding. The idea is that numerous users of a product all lump together to make the product possible.
- You also know this from websites like Kickstarter, where a large amount is collected over several weeks. This enables the development of the product.
- Patreon’s goal is not one-off large amounts, but regular funding to keep a mostly free project alive.
- A web comic artist who has had a medium-sized fan base for years and does not earn enough to make a living from advertising can thus finance herself through regular small donations from her fans.
- If you now want to support a project as a fan, you can promise this artist a regular – possibly very small – amount.
- The intervals at which this amount is then donated vary.
- Some artists want funding on a weekly or monthly basis. Others for every completed project – a YouTuber, for example, for every new video or major update for a film project. You can find information on this on the artist pages.
- It is interesting that you can also see on the artist pages how many people donate regularly and how much is raised. In the meantime, this amount is also shown adjusted – i.e. less the patreon fees of 5 percent.
- Many artists come to your donors in different ways. Often you get early access to new content, are involved in the development process. For example through making-ofs or surveys – or there is special Patreon-exclusive content such as additional comics for illustrators or unabridged interviews with podcasters.