Small Business Marketing Tech

Marketing Tips & Ideas For Home Organizers And Home Cleaners

When you are starting a home cleaning or organizing business, marketing can be very confusing! Here are some easy to follow free (mostly) marketing ideas to get more clients.

When you’re beginning a home cleaning or organizing business, advertising might be very complicated! Listed here are some straightforward to comply with free (principally) advertising ideas to get extra shoppers.

When you are starting a home cleaning or organizing business, marketing can be very confusing! Here are some easy to follow free (mostly) marketing ideas to get more clients.

This submit accommodates affiliate links. If you are going to buy something, I earn a small fee at no additional cost to you. Thanks on your help! Take a look at my policies here.

The Organizing Company Back Story!

I saw the perfect submit yesterday from a gal who’s a Fb good friend from my city (unsure how we obtained attached, however glad we did!)

Here is what she posted…

God is working peeps!! Have you ever had a dream in your back pocket and you keep it there for YEARS bc of the tens of millions of causes you speak yourself out of it as an alternative of simply going for it?? WELL, I have. I’ve been struggling to seek out my calling and maintain a job because this entire time I’ve been ignoring what I’ve needed to be once I develop up. I’ve felt empty, misplaced … I just can’t keep where I’m not completely satisfied. So I left a job and was praying out loud in my automotive and I stated God I simply need to beautify+ manage houses! That’s all I’ve ever needed to do. Properly, I’ve never heard God this direct, that loud thought in your head that wouldn’t go away however I heard it – go clean homes. No joke… I laughed and stated NO, I stated adorn not clear lol. I’m not cleaning homes, you misunderstood. The thought didn’t go away so I went with it, getting humbled alongside the best way. Nicely I now work for a tremendous firm Housekeepers of Trinity and adore it! And met probably the most superb ladies who I shared my goals with and she or he stated run with it! So I did it! My enterprise is “House Refresh.” To sum it up I embellish, manage, declutter, store, and so on. If I didn’t take heed to that go clean houses I wouldn’t have this opportunity right now. Loopy how it all works out. Comfortable dance!!! 

Nicole Jowers, House Refresh Fashion + Organization

What I really like about Nicole is that she jumped proper in! She acquired issues arrange, although she didn’t know what to do and is already getting shoppers. So let’s give her a hand together with her advertising (and perhaps make it easier to determine some issues out along the best way too!)

Branding Your Organizing or Cleaning Company

First off, you need to keep in mind that it is MUCH easier for individuals to acknowledge what you do in case you have “Organizing” or “Cleansing” in your corporation identify!

Nicole did an excellent job with this, naming her firm “Residence Refresh Type + Group”.

I’ve seen corporations named after the street they grew up on, their pets, and so forth. which makes it more durable for someone to glance at it and see instantly what the individual does.

Visual Branding

The subsequent essential factor is to have a emblem and branding on your company. Nicole took a run at this and has an awesome concept… “I did the nautical knot and navy and white as my thing “tying it all all together”.

Profile Image

That stated, you should have an simply recognizable, stand alone profile image that you should use in your Fb, Instagram, and so on. Right here is the avatar that Nicole did… WAY too small to be seen and acknowledged in social.

Small profile picture example. Hard to see and not recognizable. Small profile picture example. Hard to see and not recognizable.

I feel her thought was to get as much in there as she might, nevertheless it turns into just a wee little clean picture when it’s small on the display.

Be sure to have a big, plain avatar picture that on-line customers can start to recognize immediately! A very good measurement to make that is 1200X1200 so you need to use it all over the place. Keep in mind that a lot of the sites use a circle, so that you need to middle it in the middle!

Large profile picture example. Good for social media avatar and visible in the feeds on Facebook, Instagram, Pinterest, etc. Large profile picture example. Good for social media avatar and visible in the feeds on Facebook, Instagram, Pinterest, etc.

Your Social Media Web page or Group Banners

Most social media websites (Twitter, Fb, Linkedin) and your web site permit you to have a “banner” across the top. You need this to be super skilled and clearly state what your corporation does (your tagline).

Right here is Nicole’s first run at a banner…

Bad facebook page bannerBad facebook page banner

Hmmmm…. fashion and arrange is okay, but does this really say that she is going to return to your home, clear it up and get you organized?

Here’s a banner that may allow them to know, right off the bat what providers Nicole provides…

You can also make this yourself in Canva (a free design software) by selecting the dimensions, “Facebook Cowl”.

What you all the time need to keep in mind is that they don’t care about you or your organization at all, they solely care about what you can do for them!

Also, humans are usually not all that imaginative, you need to give them concepts of things you could assist with, not simply assume that they’ll have the ability to figure anything out!

Bonus Fb Hack: This image is clickable so you’ll be able to put a description in there telling the way to contact you for a free quote!

House Organizing or Cleansing Web site

The subsequent thing you need to think about is getting an internet site. This does NOT should be arduous!

For many small biz house owners who will not be doing large running a blog tasks, I recommend Squarespace.

They have an entire bunch of great templates, permit you to simply take payments and are super for non-techy enterprise house owners.

Listed here are some pages you may need to have…

  • Residence (front web page)
  • About Us (why you’re a good organizer and cleaner, principally about them, not you!)
  • Costs (more about this in a wee bit)
  • Befores and afters
  • Blog
  • Contact Us

Should You Put Pricing on Your Page or Web site?

Okay, let’s call a spade a spade, individuals need to find out about how a lot one thing will value earlier than they contact an organization for providers. That stated, you don’t need to have your pricing set in stone to provide them an concept of the price!

You can do an hourly fee like $25 an hour after which give them some examples of the time it might take to do a challenge (most kitchens take about 2 days to wash and arrange, plus the price of containers).

You possibly can give examples of previous jobs (working with a gal on her ebay stock took us three full days and price about $500).

I KNOW, each job is totally different but in case you give them an concept after which supply a free quote for their undertaking, you’ll get more REAL enquiries than should you simply let them guess.

Social Media Posting

One of the issues that holds up biz house owners from doing social media is the worry of “doing it mistaken”. So let me simply begin by saying, there isn’t any WRONG method to do social media.

There may be belongings you discover that get more likes or that deliver you more shoppers, however since it is free, it is great to submit every part you possibly can think of to provide it a chance!

Listed here are some concepts in your posting…

Footage of Befores and Afters

If I had an organizing firm I might ask EVERY shopper if they minded if I shared earlier than and afters (with out mentioning their names!) You possibly can even supply a free bonus like an extra hour or free containers in the event that they let you… win-win.

And not just the whole tasks, I might do drawer by drawer, or counter by counter.

Organizer marketing tips and ideas... make sure to show before and afters!Organizer marketing tips and ideas... make sure to show before and afters!

Show expensive, fancy houses and ones where you do Dollar Retailer containers. It’s because in the event you solely present all fancy houses, your superb shoppers may see themselves, and when you do all Dollar Stores, you won’t get these massive, expensive jobs which are superb!

The rationale individuals love seeing these is the “transformation” and the dream which you could assist them go from chaos to calm in their residence!

Show Your Favourite Type of Shopper

Say you ADORE cleansing kitchens, then show plenty of kitchens. Or you’ve gotten the best organizing solutions for residence workplaces, then use footage of these kinds of jobs.

It is straightforward to see what sort of tasks we are specializing in, house workplace or closets.

Keep in mind, advertising is like wishing on your greatest clients. In the event you show all closets, but like doing kitchens, you may be super profitable at something you don’t like as much!

Present The Messes, However Not All of the Time

As humans we also are drawn to train wrecks! We just can’t look… so it’s totally applicable to point out a messy area once in a while, but ensure that to stability that with some great afters too!

Messy playroomMessy playroom

What To Say In Your Posts?

Here is another area where enterprise peeps get nervous. What are you going to say?

Listed here are some examples of things you possibly can speak about that may spark curiosity AND get comments and likes…

  • What’s your largest messy area in your house?
  • In case you might wave a magic wand and have one room clean, which one wouldn’t it be?
  • How lengthy does it often take you to wash up after your youngsters daily?
  • My 5 favorite unique storage containers from the dollar store!

Fb Lives and YouTube Movies

Video is HUGE! Individuals love to observe movies and there are stats saying that 75% of videos are watched on cellular (phones).

With that in mind, it is best to attempt to maintain your movies to less than 20 minutes for Facebook and YouTube. For Instagram, you must do brief movies which might be super entertaining.

Now, I’m not speaking about “fancy” movies with modifying and captions. I am talking about displaying befores and afters. Do a fast recommendations on learn how to arrange or clean.

No one needs to observe commercials, they need to watch actual individuals with nice info to share!

Ought to You Do Lives or Recorded Videos?

I personally do recorded movies after which publish them because I batch loads of my content (make a bunch of videos and publish them over time). I publish them to YouTube and then share them to Fb as a result of I get advert income on my YouTube.

Fb prefers in case you upload movies right to Fb (they present it to extra individuals).

Both Facebook and Instagram will notify your followers should you begin a Stay video, with a bonus which you could speak to individuals within the comments.

I KNOW, it seems like there ought to be a “good” answer that may work the most effective, however really it is what works greatest for you. Oh, and the issues that you simply WILL DO!

For instance, if I stated I was going to do Lives however only recorded one because I am busy, I might be further behind than if I just did my day by day recorded videos that I KNOW I can do!

Ought to You Be In Your Movies?

One final thing about videos! You don’t need to be in videos, nevertheless it does assist in case you are in there at the very least part of the time.

Here’s a video that will help you with movies!

Instance Social Media Posting Schedules

Listed here are two instance posting schedules, yet one more real looking, and one super aggressive…

“Regular” Posting Schedule

  • Sunday – Video about organizing kitchen
  • Monday – Image publish, earlier than & after
  • Tuesday – Quote about cleaning
  • Wednesday – Picture publish, messy area
  • Thursday – Tip about organizing
  • Friday – Reside video with a cleansing/organizing tip
  • Saturday – Longer publish with 3 ideas in it

“Aggressive” Posting Schedule

  • Sunday – Video about organizing kitchen – Submit about cleansing
  • Monday – Image submit, earlier than & after – Stay video about storage
  • Tuesday – Quote about cleaning – Taco Tuesday tip about the way to store food
  • Wednesday – Picture submit, messy area – Tip for cleansing
  • Thursday – Tip about organizing – Throwback Thursday, humorous previous cleaning advert
  • Friday – Reside video with a cleaning/organizing tip – Publish about organizing
  • Saturday – Longer publish with 3 ideas in it – Reside video of a messy home


One final thing earlier than we go… there are rather a lot business house owners who worry that by sharing their ideas and ideas that everyone will use the ideas and never rent them.

For SURE, there are one million ideas out there on the web already and some individuals (your shoppers) still can’t get a grip on the way to arrange or clean.

In case you are the individual telling them superb issues to do, they’ll look to you to assist them in real life too!

Referral Packages

One last suggestion for (virtually) free advertising to get started! Have a referral program where, if somebody recommends 5 individuals to you, they get a free hour of cleaning or 10% off their next job.

Have business playing cards made up and provides them to your most friendly or bossy clients and buddies handy out!

Learn this to study extra about referral packages!

Organizing or Cleansing Firm Advertising FAQs

As I was scripting this, Nicole was sending over questions! YAY! So listed here are some things to think about if you find yourself starting your advertising or social media efforts!

Ought to You Use Your Personal Image or A Company Emblem On Social Media

In case you are doing a enterprise, for positive have a recognizable emblem. A emblem will present that you are a professional and not just a few gal out there doing her personal factor!

Do You Need To Have A Website Right Away?

You do not want an internet site immediately! You can also make a Facebook page without spending a dime and use that to make connections when you’re just getting started.

That stated, as your small business grows it would be best to have an internet site that you could direct individuals to that you’ve management of. A Fb business page is ok to start out, however finances money and time when you’ll be able to on your own website.

Do You Need To Blog?

Obviously I LOVE blogging! I really like to put in writing long weblog posts that rank properly on the web.

That stated, until you’ll be a “virtual” organizer and do things online, you’re sure by the space you’re prepared to journey to arrange spaces (and what individuals are prepared to pay to have you journey!)

So should you love to write down and do extra “techy” stuff like web optimization, then for positive have a weblog. However in case you are extra oriented to footage and fast little messages, concentrate on social media.

Marketing Tips and Ideas For Home Organizers and Cleaners - When you are starting a home cleaning or organizing business, marketing can be very confusing! Here are some easy to follow free (mostly) marketing ideas to get more clients. #homeorganizer #housecleaner #marketingMarketing Tips and Ideas For Home Organizers and Cleaners - When you are starting a home cleaning or organizing business, marketing can be very confusing! Here are some easy to follow free (mostly) marketing ideas to get more clients. #homeorganizer #housecleaner #marketing

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