Since I started promoting digital downloads on Etsy, my own web site and Shopify I’ve made 100s of dollars a month! Listed here are all my greatest ideas and concepts for easy methods to create printables to promote online that may assist add different products so as to add passive revenue to your small business!
Don’t miss the half about promoting something that other individuals are making a gift of without spending a dime!
- 1 About My Digital Downloads Etsy Store
- 2 Digital Downloads Merchandise For Passive Revenue
- 3 What Are DIGITAL DOWNLOADS?
- 4 Are Your Merchandise Evergreen?
- 5 How To Brainstorm IDEAS For Your Digital Downloads
- 6 How To Create Digital Downloads
- 7 How To Make Merchandise That Assist Your Enterprise
- 8 Making More Money With Your Digital Printables
- 9 Delivery
- 10 Critiques
- 11 How Can You Promote One thing That Different Individuals Give Away For Free?
About My Digital Downloads Etsy Store
I started my Etsy store in 2015 and opened a Shopify website in 2016 to promote printable planner pages and later providers. This yr I began selling digital downloads alone website using Clickfunnels. I will speak more later about how I stocked my store initially!
Listed here are my numbers for last yr on Etsy…
That averages to $561.64 a month!
Now, you’ll have much greater goals about your downloadable merchandise enterprise, however seeing that I added only a few new products and did virtually no promotions, over $500 a month in passive revenue is a superb sideline enterprise for me!
Here is one among my planners that I’ve been selling for somewhat over a yr. I’ve helped numerous direct sales individuals do better work AND made some real money doing it!
Digital Downloads Merchandise For Passive Revenue
I’ve heard plenty of “passive revenue” concepts through the years and most of them are crap, however promoting digital downloads might be one of the profitable and palms free methods to make passive revenue I’ve found. Within purpose!
Etsy is my favourite place to promote digital merchandise. They’ve the infrastructure to help consumers get logged in and accept payments and in addition present clients to buy my merchandise. Additionally they send emails to assist remind individuals about my merchandise, do a wee little bit of retargeting advertisements without spending a dime and now have paid options out there for promotions.
Over the previous few years I’ve had only a few issues either with supply or customer service.
I had a Shopify retailer up for some time and have slowly let it fade away. Truthfully it isn’t Shopify’s fault, I am just not fascinated with doing customer help or serving to them log in and find their products. Moreover, I’ve to generate all of the visitors to my Shopify store and that can be a problem.
Over the previous few years I’ve had only a few issues with delivery, but far more customer support is required.
On My Web site
In all probability my second favorite method to promote digital products is through my e-mail supplier. I exploit them to do my e-mail advertising, which is tied to with the ability to purchase digital downloads and then to achievement.
Again I’ve to generate all my own visitors, however since it is part of my common value of e mail, it doesn’t have to sell as much to break even and even make me extra money!
What Are DIGITAL DOWNLOADS?
Alrighty then, let’s bounce in and speak about digital obtain products. What the heck are they?
These can embrace:
- Printables (planners, stickers, social gathering provides, invites)
- SVG Graphic Information
- Excel Spreadsheets
- Meal Plans
More information about How To Create A Greatest Promoting Digital Download On Etsy
Are Your Merchandise Evergreen?
The most effective things about digital download products are their means to generate passive revenue. As I stated, I are likely to “set them and overlook them”, just letting them sit there and churn out gross sales yr after yr.
Listed here are some examples of Evergreen versus Non Evergreen products:
- Evergreen – Perpetual planner pages the place they write within the numbers
- Non-Evergreen – Doing calendars annually with the numbers written in
- Evergreen – A sample for an excellent cute “ponytail hat” that lets the wearer pull her ponytail via a gap
- Non-Evergreen – Pink cat hats that liberal ladies have been sporting at protest rallies
If one thing is a HUGE seller for you and it isn’t evergreen, then for positive it is value updating often yourself or by hiring a Digital Assistant to assist. I’m not saying you need to make the whole lot evergreen or not, simply that if you want to maintain it really passive it’s best to select something that’s going to remain “in trend” for quite some time.
How To Brainstorm IDEAS For Your Digital Downloads
Should you haven’t ever considered creating digital obtain products it can be REALLY intimidating to get began! But I guess you have already got numerous things on your pc that you would launch right now.
1. Start with what you have already got!
For example, I started my retailer with worksheets that I had already made to make use of myself. I are likely to make a brand new worksheet anytime I get careworn about my work so I simply publish them as products as I’m going! I also had a number of ebooks that I had created through the years that I put up.
2. Take a look at prime sellers on your favourite website
I sell on Etsy so I like to make use of the location Craft Rely to see what’s widespread. Now, this is NOT to repeat however simply to seek out out what other individuals have bought successfully up to now.
You possibly can take a look at all of the categories associated to promoting digital downloads and see what they prime sellers are doing!
Observe: Copying other successful individuals exactly not often works. You can have your retailer taken down due to plagiarism. Additionally there’s a factor referred to as the “first to market benefit” which provides them a perpetual bonus for promoting. It is higher to take a look at what they do and discover something comparable that you can do higher than anyone else!
3. Ask your current clients what they need
I’ve discovered that asking my “peeps” what they want leads to the perfect products. Send out an e-mail asking what your present tribe wants after which make that. OR do a Facebook survey listing your prime 5-6 concepts and ask which your individuals want to see first.
Once I began I heard this A LOT and by no means actually paid it any mind, however as I’ve gone on I begin noting down what individuals are asking about rather a lot and then create products to answer these wants as we go.
How To Create Digital Downloads
Now that you’ve an concept on your first product, I’m positive your subsequent thought is, how do I make this a digital download. Listed here are some ideas, starting from the simplest to the hardest!
1. Use MS Phrase, Excel or Powerpoint (or Google Docs)
Many individuals assume that you must get all fancy in your digital downloads, however you can start out easily by simply having a Word Doc, Excel Spreadsheet or perhaps a Powerpoint (simply keep in mind that not everybody has Powerpoint).
In case you are not sure about how to do that I can’t advocate this “fill within the clean” template to get you started! Keep in mind, it isn’t the format however your content material that they need to purchase!
2. Save As A PDF
Another straightforward option to make digital obtain products is to simply choose the “save as” PDF perform in your print menu.
This allows you to ship a formatted, straightforward to keep file to your clients.
3. Use Graphics Packages
Some sellers like me will need to use Adobe Photoshop or Illustrator to create their merchandise. that is usually solely crucial in case you are making “fillable” varieties or graphics heavy products like patterns or SVG information.
You can even use the free program, Canva.com to make printable!
How To Make Merchandise That Assist Your Enterprise
Many of us are utilizing such a decrease ticket product to sell into a larger product. For instance, some individuals who buy my $Three.50 Etsy web optimization worksheet go on to buying my $150 Business Research search engine marketing product.
So with this in thoughts, you may generate income passively by promoting a “smaller” digital download product that might help them transfer down the gross sales funnel to your larger ticket item.
Ideas For Upselling
1. Embrace a call to action at the finish of your digital product.
For those who did a terrific job on a lower ticket merchandise, they could need to purchase one thing extra from you when they’re executed. Mentioning that you’ve one other (larger priced) providing on the end of your product.
2. Add them to your e mail listing
As you launch increasingly more merchandise, some consumers will need to purchase some or all of them. When you’ve got them on your e mail listing you’ll be able to notify them when a new product launches.
Three. Send them to a “survey” at the finish
Once I do work for individuals I wish to ship them to a survey to get feedback on what I did right or improper. You can embrace a delicate upsell pitch on the end of the survey.
four. Give them a coupon or “credit” in the direction of your larger ticket item.
Typically all it takes to get someone who likes you to buy is a wee discount. Embrace a coupon for a discount and even supply to “credit” the cost of the digital item in the direction of them buying your greater priced product.
Making More Money With Your Digital Printables
Most sellers begin by selling decrease priced digital downloads however there are straightforward methods to move that worth point up!
I started with all merchandise between $1-Three.50 and that made making a living a bit of challenging. But then I decided to start out selling planners that have been $17.50. This increased my revenue exponentially!
Listed here are some ways to increase the dimensions/worth of your printable products:
1. Bundle – you’ll be able to bundle a lot of related products together and supply a bit of a reduction on buying the bigger product.
2. Improve Measurement – shifting from a single web page to an entire planner let me cost more for my products.
Three. Superior – growing what you supply. I’ve videos for every of my merchandise, a sample maker might embrace a video walkthrough too! A celebration supplies maker might embrace an “in the mail” copy to allow them to see what it’s purported to appear to be. Including extra to the digital download will improve the happiness of the one that buys your merchandise which is super necessary.
One thing about digital downloads. They can be scary to your consumers. Although they have been around FOREVER in internet years, many people have by no means ordered or paid for one but.
ANYTHING you can do to make individuals perceive the method if you send your confirmation e mail will assist. Make sure that to incorporate directions for a way they may get your product and learn how to obtain it (say if it is available in a .zip file).
You have to ask for critiques! When numerous comfortable individuals say good things about your product that may make it method less scary (you possibly can even embrace your critiques in your listing footage!)
How Can You Promote One thing That Different Individuals Give Away For Free?
One HUGE drawback I hear from individuals contemplating making digital obtain printables to promote is that different individuals are giving them away free of charge. How on earth are you able to combat this together with your product?
1. Don’t Fear! First off, it is advisable to stop worrying about other individuals and give attention to making your product AMAZING! Individuals are greater than prepared to pay for one thing that is of value.
2. Make Yours Skilled. The one method to prove your value is to offer something they will’t get free of charge. Take a look at your competitors and do more than they do at no cost.
3. Grow A Tribe To Promote To. This has been an enormous one for me. I have this website and an e-mail record who I promote to based mostly on what they want. Your tribe will be the people who start the shopping for ball rolling after which inform all their associates about your merchandise.
4. Supply Ensures. I supply a 100%, a refund assure on every little thing I make, no questions asked. Through the years I’ve given back a handful of dollars, but that guarantee makes individuals so much extra snug to buy!
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